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” We were actually able to slip in a few enjoyable holiday shopping questions into that survey too, so it’s very prompt and topical.” And what they discovered will can be found in helpful for holiday marketing. “Along with our subscribers’ profession, we also know if they like to purchase themselves during the holiday,” Andie says.

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We know if they love cyber weekend deals, and we know if they don’t patronize all throughout the vacation so we can exclude them from sends out.” All told, more than 50% of Rocketbook’s active e-mail customers have currently self-identified into one of their personas. Using Smart Notebook 10. While Rocketbook continues their efforts to drive that number up, the data they have is currently proving beneficial.

This includes both new signups along with existing customers self-identifying as teachers. Rocketbook now sends out members of this group content targeted to their interests. Emails focus on classroom applications for Rocketbook, along with info and resources from Rocketbook’s own education specialist. “We’ve done some screening for each of the groups, and we discovered that there are specific keywords that resonate more with each personality,” Andie states.

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With unique differences between the groups, they can utilize this understanding to keep open rates high. Rocketbook messages users based upon the actions they take and the personalities they choose. However it doesn’t stop there: they likewise wish to hear back from them. Once a user has been utilizing the app for a week, they instantly get a Klaviyo email with an NPS survey.

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” Then we use Zapier to send out that details into our control panel.” The team classifies that feedback by persona for big-picture insights. They also scrutinize it for instant problems they can fix for their consumers. “We’ll see individuals state, ‘I don’t think I got a pen in the package.’ Then we say, ‘Darn it! We need to repair that issue today.

The chances extend from the retail experience all the way through the app use. “The connectivity benefit that we have with our consumer drives whatever from marketing to items and brand-new developments,” Joe states. “We constantly use client feedback to drive item and operational improvements. The engagement we get from our Klaviyo emails gives us an entire stream of input that we’ve structured our business around.” One example of this feedback driven by a particular Rocketbook user persona: educators.

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” We have actually a new lined version of our Rocketbook pages coming out prior to completion of the year,” Andie includes, “This was particularly asked for by an overwhelming variety of our educators They asked and they will get!” “As quickly as those brand-new Rocketbooks are live on our site, we’ll be sending out a targeted message to teachers.

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Here it is!'” Their feedback drove the product choice, and they’ll be among the first to know. “As soon as those new Rocketbooks are live on our website, we’ll be sending out a targeted message to educators,” she states. “We’ll say, ‘Your wish came to life. Here it is!'” Because doubling down on email marketing in Klaviyo, Rocketbook has seen a significant shift.

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” So it’s night and day.” “For Q3 versus Q2, our email-attributed profits was up 2X,” Andie says. “But the harder stuff is really making sure that we’re driving retention where we’re having an impact,” Joe says. “We really want to see customers engage and continue to open our e-mails so that we can continue to inform them about the item.” In the coming months, a lot more of the default e-mail automation will be updated to match the 5 personas.

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” We’re due for a new item and with it, a new Kickstarter project,” Andie states. “So we’re very cautious about how we message our email customers since they play such a huge part in crowdfunding. We don’t want anyone to unsubscribe leading up to the huge news.” The key to keeping customers from leaving? Targeted e-mail messaging, based on their persona and actions.

” We wish to have super-engaged customers for when we release brand-new products.” At the end of the day, strong relationships with customers are an integral part of Rocketbook’s organization model, and Klaviyo is there to support that. “We’re investing really deeply in linking with our clients,” Joe states. “And we’re doing it in a manner that our company believe no other company in our market is doing it. Using Smart Notebook 10.”.

In the beginning, you might discover yourself dealing with Rocketbook like you would any other note pad, however with a little creativity and some assistance from the Rocketbook for Educators page, you’ll find lots of inspiration for classroom usage. Scan your class or meeting notes, and send them instantly to a class folder, missing trainees, or your colleagues.

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To promote creativity and have a little enjoyable, difficulty students to submit several sketches of a book character or popular historic figure to create animated GIFs. While the site uses bulk discount rates for teachers, supplying Rocketbooks for every trainee can get costly. Trainees can access the website’s totally free downloadable pages and scan them to their devices.

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Understand that some trainees will be reluctant to eliminate their notes, especially if they aren’t tracking where they’ve sent every one. Teachers can support students in establishing their locations, establishing sound organizational abilities. Keep some additional fabrics and spray bottles useful if students are going to use Rocketbooks in class.

Likewise, trainees might find that if they leave notes more than a couple of days, they’ll leave ghost text when eliminated, so it’s most likely better to clean pages clean quicker instead of later. Continue reading Show less (Using Smart Notebook 10).

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We utilize notebooks so often for school that we do not often think about how they could be enhanced. For many, any old 75 cent note pad will do, but this year I attempted a multiple-use note pad, the Rocketbook Everlast, and it has made my life a lot simpler. Listed for $34 on the Rocketbook site, the most apparent feature of this notebook is that it has less than 40 pages.

 

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