July 29, 2023
The security industry was once considered a high-tech industry, but now it has become an industry closely related to lives of ordinary people. There are many sales models in security industry, such as channel sales, industry sales, overseas sales, security e-commerce, store sales, etc. Based on understanding of equipment and industry knowledge, ability to tactfully and subtly understand psychology of customers as well as skillful use of professional sales skills can make transactions more efficient.
Today we will sum up top 5 trades by security experts that made millions in a given year. They are full of haberdashery, so practical!
First, attract customers willing to bargain
Hag before buying is what most clients do, and it's also most common problem they face when selling securities.
Securities sales:
Mr** (beauty), I understand your thoughts very well. When most people choose same product, they pay attention to following three points: 1. Product quality, 2. After-sales service, 3. Price.
But in fact, I have never seen any company that could satisfy best quality, most attentive after-sales service and lowest price at same time. It appears that Mercedes-Benz and BMW cannot sell Xiali at same price.
So, when you choose a product, what are you willing to give up? Is it possible to ignore quality and after-sales service? So it's worth investing a little more to get what you really want, right?
Once price bargaining problem has been turned into a multiple-choice question for customers, price problem is often easily solved.
Second, attract customers who are "thinking about it"
In a Chinese expression, lack of explicit consent means refusal. If clients say "I'll think about it again" and let them think about it, 99% of time it means they don't think about it anymore.
Securities sales:
Sir** (beauty), obviously you wouldn't waste your time thinking about this product if it didn't interest you, right?
I mean, you're telling me to think about it, you're not going to die just to get away from me, are you? Can you let me know what exactly you are thinking? Is it product quality or after sales service or what did I just miss?
If you say "think about it", there must be sales that didn't solve customer's problem. Ask a clear question, solve the problem, and a deal can be closed.
Third, Powell's closing method
The so-called Powell transaction method refers to using what Powell of US State Department once said (delaying a decision costs more time and money for US corporate government than making wrong decision, and what we are discussing today is that decision. ? ) put pressure on other party to help deal succeed.
If a customer likes a certain product but is used to delaying purchase, Powell close method should be used.
Securities sales:
US Secretary of State Powell once said that delaying a decision would cost United States more than not making a decision or making wrong decision. Aren't we talking about a solution now?
What if you said yes? By joining you in word "no", nothing will change, tomorrow will be same as today. If you say yes, this is what you get: 1, 2, 3... Obviously better than no, right?
Fourth, attract customers beyond your budget
What should customers (decision makers) do when they are ready to delay a sale or lower price on pretext that their company does not have enough budget?
Securities sales:
I completely agree with you that a well-managed company should carefully plan its budget. A budget is a tool that helps a company achieve its goals, but tool itself must be flexible, right?
If products we are discussing today can help your company achieve long-term competitiveness or bring direct profit, as a company decision maker, ** manager, in which case you are ready to set aside a budget to control yourself, or you control your budget?
Five Methods for Handling Market Downturns
When customers talk about a recent downturn in market that could make them reluctant to make a purchase, they should carefully consider benefits of their current purchase and facilitate transaction.
Securities sales:
Many years ago, I learned truth that successful people buy when everyone else is selling and sell when everyone else is buying. Lately, a lot of people are talking about downturn in market, my son, my company, we decided not to let downturn bother us, you know why?
Because most of people who now own a fortune laid foundation of their careers during a recession. They see long-term opportunities, not short-term problems. So they made a successful buying decision, of course they should have made that decision.
Sir** (beauty), then you have same opportunity now to make such a decision, would you like to?
Today, there are more and more security products, and replacement is happening faster and faster. Only by improving our sales skills can we be sure that we can swim upstream in waves of rapid development. Experiments show that ability to use these 5 great offers in a real sales process can increase number of orders by at least 30%. If you want to increase your income, bookmark it and give it a try!
