July 07, 2023
In smart home, smart door lock has an entry-level status, and is also an important guarantee of home security. With rapid development of the Internet of Things, smart home products introduced by smart locks are becoming more and more popular. more and more popular.
2018 is year of smart door locks. At present, thousands of companies have joined smart door lock industry. While these ventures contribute to development of industry, they also lead to market chaos. So, will smart door lock become a knockout competition like in mobile phone industry?
According to economic laws, after industry has passed bonus period, a phased reshuffle begins. Putting all sorts of chaos aside, smart door lock companies may wish to focus on building their own core competitiveness, establish themselves in marketplace, and not be baffled by outside interference.
Smart locks are a new thing, just like smartphone development. The first users will always be young people with strong learning abilities and an interest in new things. Young people from 90s are now becoming an increasingly important consumer force. Liu Hu, director of cross-border e-commerce in Shanghai, China, Reckitt Benckiser, said: “We saw two obvious keywords: one is rejuvenation and other is personalization.” Compared to those born in 60s and 70s, young people have a need to buy and change housing. After experiencing convenience of smart door locks, first set of automatic housing will greatly increase likelihood of choosing smart door locks, and company's brand image is one of most influential factors that young people consider smart door locks.
At current stage of enterprise development, a bright and interesting corporate image will bring great communication effects and will constantly create economic benefits. Therefore, targeting young people and playing a young and fashionable sign can be said to be an accurate hit.
When it comes to smart door locks, one of unavoidable concerns in industry is security. Security is what users worry about most. According to iResearch's report, at present, Chinese people's intention to purchase smart locks has reached 75%, and security has become most important buying factor with a share of 61.4%.
Smart locks are often seen as one of future entry points to smart homes, and features such as voice messages and native apps are added on that basis, but there are plenty of features for smart door locks themselves. A complex design can certainly create momentum for a product, but safety and reliability will be greatly reduced. So when it comes to product selection, especially for SMEs, only reliable product is word of mouth. Zeng Guopan once said, "Strengthen fortress and wage war of idleness." There are not so many models of smart locks, main goal of company is to make products with high quality and achieve stable and rapid progress.
In addition to product maturity, post-problem maintenance is also one of most important aspects for many users. The timeliness of maintenance required by smart locks is quite high: if a problem occurs, it must be resolved immediately, otherwise safety of user's life and property will be seriously threatened. If only own maintenance is required after Smart Lock company team, this issue will inevitably become a serious problem, limiting development of company. Leave professional questions to professional people, do not focus only on present and use Internet. Finding a professional security system operation and maintenance platform can not only improve efficiency and save labor and material costs, but also become a powerful weapon for development of industry-leading smart lock companies.
Easy Security believes that security is not a single, standardized product. It must be installed before performance can be improved. The security effect is influenced by many factors. Industry platform for multipoint connectivity. Use Internet to revolutionize security industry and connect people and security. There are producers, service providers and consumers on platform. This connection makes transactions more economical and efficient. The roles have changed from a single series mode to a parallel or multidimensional relationship. interaction between people or between enterprises, but interaction between people and data, which changes previous mode of using a large number of labor force, forcing enterprises to incur huge labor and management costs, and improving efficiency of resource allocation.
Currently, smart door lock market is not enough to support emergence of unicorn companies, but in future, big smart door lock brands will dominate market and capture a large market share. Now that artificial intelligence is developing so rapidly, who will become a unicorn, let's wait and see.
