April 28, 2023
You could say that modern security industry, "price war" and "debt" go hand in hand. There are more monks and less meat, and many security companies compete for limited engineering projects. Competition based on price competition and various suicidal trade-off conditions (such as severe unreasonable billing cycles, long billing periods, etc.) has created new challenges for Security Industry A lot of liabilities. There are almost no security companies that have not faced project fund arrears. More and more construction advances have made capital chain of many engineering companies very fragile. Once capital chain is broken, survival of enterprises will become a problem.
Needless to say, leading enterprises in face of this embarrassing situation, how can small and medium-sized security enterprises, which are vast majority, survive?
First of all, it is development of blue ocean of products and positioning in market.
Adopt a focus strategy in terms of market selection, avoid large projects that everyone pays attention to, and dedicate energy to company, enterprise, and residential security. It has found its place in a tough market.
Second, increase brand awareness.
Many construction companies are not well aware of brand name. They think that what they do in design is relationships and they don't care about brand. This has also led to a lack of brand effect and market power for many construction companies. The only means of competition is price, so a price war for project is inevitable. We must create our own brand, regard each project as a window of a military enterprise, and integrate honesty, responsibility and high quality into every work.
Third, focus on customer value.
In front of each client, we need to analyze value for client, what problems client expects to solve and what goals to achieve with this project. Then help customers find best solution with professional standards, help customers provide design support, and meet customer requirements sincerely and decisively.
After-sales service should do their maintenance job well, set up a repair hotline, and establish a system of regular visits, repair visits, and visits before and after big holidays. customers can rest assured.
Fourth, look for long-term partnerships based on value.
Each project is an opportunity to choose and be chosen. While accepting customers' choice, security companies also choose customers who pursue same values. Abandoned some projects that focused only on price, not value, and only hyped concepts, not real results; established long-term cooperation alliances with value as a link with customers who are brand-aware and focused on customer value.
Fifth, create a high-level construction team.
In order to reduce costs and business risks, many security design companies do not have their own construction teams, which greatly limits organization of construction, project progress and quality of construction. Develop your own civil engineering team and develop a complete civil engineering work specification, and build a strong company competitiveness through a series of trainings and engineering integration.