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” We were really able to slip in a couple of fun holiday shopping questions into that survey too, so it’s really prompt and topical.” And what they found out will come in helpful for vacation marketing. “In addition to our subscribers’ occupation, we also understand if they like to buy themselves during the holiday,” Andie says.
We know if they enjoy cyber weekend deals, and we understand if they do not patronize all throughout the vacation so we can omit them from sends out.” All told, more than 50% of Rocketbook’s active email subscribers have currently self-identified into among their personalities. Smart Technology Notebook. While Rocketbook continues their efforts to drive that number up, the data they have is currently showing helpful.
This consists of both brand-new signups as well as existing customers self-identifying as teachers. Rocketbook now sends members of this group content targeted to their interests. Emails concentrate on class applications for Rocketbook, in addition to info and resources from Rocketbook’s own education specialist. “We’ve done some testing for each of the groups, and we discovered that there are certain keywords that resonate more with each personality,” Andie says.
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With unique differences between the groups, they can take advantage of this knowledge to keep open rates high. Rocketbook messages users based upon the actions they take and the personalities they pick. But it doesn’t stop there: they also want to hear back from them. Once a user has been using the app for a week, they instantly receive a Klaviyo e-mail with an NPS survey.
” Then we use Zapier to send out that details into our dashboard.” The group categorizes that feedback by personality for big-picture insights. They also inspect it for immediate issues they can fix for their customers. “We’ll see people state, ‘I do not think I got a pen in the package.’ Then we say, ‘Darn it! We require to fix that issue today.
The opportunities extend from the retail experience all the method through the app functionality. “The connection advantage that we have with our consumer drives everything from marketing to items and brand-new innovations,” Joe says. “We continually use consumer feedback to drive product and operational improvements. The engagement we receive from our Klaviyo emails provides us a whole stream of input that we’ve structured our company around.” One example of this feedback driven by a particular Rocketbook user persona: teachers.
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” We have a brand-new lined version of our Rocketbook pages coming out before completion of the year,” Andie adds, “This was specifically requested by an overwhelming number of our teachers They asked and they shall get!” “As quickly as those new Rocketbooks are live on our site, we’ll be sending out a targeted message to teachers.
Here it is!'” Their feedback drove the item decision, and they’ll be amongst the first to know. “As quickly as those brand-new Rocketbooks are live on our site, we’ll be sending a targeted message to educators,” she states. “We’ll state, ‘Your dream became a reality. Here it is!'” Since doubling down on email marketing in Klaviyo, Rocketbook has seen a considerable shift.
” So it’s night and day.” “For Q3 versus Q2, our email-attributed profits was up 2X,” Andie says. “But the more difficult things is in fact making certain that we’re driving retention where we’re having an effect,” Joe says. “We actually wish to see clients engage and continue to open our e-mails so that we can continue to inform them about the product.” In the coming months, much more of the default email automation will be updated to match the 5 personas.
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” We’re due for a new product and with it, a brand-new Kickstarter campaign,” Andie states. “So we’re very careful about how we message our e-mail subscribers because they play such a huge part in crowdfunding. We don’t desire anybody to unsubscribe leading up to the big news.” The key to keeping subscribers from leaving? Targeted e-mail messaging, based on their personality and actions.
” We desire to have super-engaged clients for when we introduce new products.” At the end of the day, strong relationships with clients are an essential part of Rocketbook’s organization model, and Klaviyo exists to support that. “We’re investing extremely deeply in getting in touch with our consumers,” Joe states. “And we’re doing it in a manner that our company believe no other company in our market is doing it. Smart Technology Notebook.”.
In the beginning, you may find yourself treating Rocketbook like you would any other note pad, but with a little imagination and some assistance from the Rocketbook for Educators page, you’ll discover great deals of inspiration for class usage. Scan your class or meeting notes, and send them quickly to a class folder, absent trainees, or your colleagues.
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To promote creativity and have a little fun, challenge trainees to submit numerous sketches of a book character or well-known historical figure to produce animated GIFs. While the site uses bulk discounts for educators, offering Rocketbooks for every single trainee can get pricey. Trainees can access the site’s complimentary downloadable pages and scan them to their devices.
Know that some trainees will be reluctant to erase their notes, especially if they aren’t tracking where they’ve sent every one. Educators can support trainees in setting up their destinations, developing sound organizational skills. Keep some extra fabrics and spray bottles convenient if students are going to utilize Rocketbooks in class.
Also, students may discover that if they leave notes more than a couple of days, they’ll leave behind ghost text when eliminated, so it’s probably better to wipe pages clean quicker rather than later on. Continue reading Show less (Smart Technology Notebook).
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We use notebooks so frequently for school that we don’t often think about how they could be improved. For numerous, any old 75 cent notebook will do, but this year I tried a multiple-use notebook, the Rocketbook Everlast, and it has made my life so much simpler. Listed for $34 on the Rocketbook website, the most obvious feature of this note pad is that it has less than 40 pages.
Smart Technology Notebook