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” We were actually able to slip in a couple of fun holiday shopping concerns into that study too, so it’s very prompt and topical.” And what they learned will come in helpful for holiday marketing. “In addition to our customers’ occupation, we also know if they like to shop for themselves throughout the vacation,” Andie says.

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We understand if they enjoy cyber weekend deals, and we know if they do not patronize all during the holiday so we can omit them from sends out.” All told, more than 50% of Rocketbook’s active e-mail subscribers have already self-identified into among their personalities. Smart Notebook Manual. While Rocketbook continues their efforts to drive that number up, the data they have is already showing useful.

This includes both brand-new signups as well as existing customers self-identifying as teachers. Rocketbook now sends out members of this group material targeted to their interests. Emails concentrate on class applications for Rocketbook, in addition to info and resources from Rocketbook’s own education professional. “We’ve done some screening for each of the groups, and we discovered that there are specific keywords that resonate more with each persona,” Andie states.

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With unique differences between the groups, they can utilize this knowledge to keep open rates high. Rocketbook messages users based on the actions they take and the personalities they select. However it does not stop there: they likewise wish to hear back from them. As soon as a user has been utilizing the app for a week, they instantly receive a Klaviyo email with an NPS survey.

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” Then we use Zapier to send out that information into our control panel.” The group categorizes that feedback by personality for big-picture insights. They also inspect it for immediate issues they can deal with for their consumers. “We’ll see people say, ‘I don’t believe I got a pen in the bundle.’ Then we say, ‘Darn it! We need to fix that problem today.

The chances extend from the retail experience all the method through the app usability. “The connection benefit that we have with our consumer drives whatever from marketing to items and new developments,” Joe states. “We continually use consumer feedback to drive product and operational enhancements. The engagement we get from our Klaviyo emails provides us a whole stream of input that we’ve structured our business around.” One example of this feedback driven by a particular Rocketbook user personality: educators.

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” We have a brand-new lined version of our Rocketbook pages coming out before the end of the year,” Andie adds, “This was particularly asked for by an overwhelming number of our educators They asked and they shall receive!” “As soon as those brand-new Rocketbooks are live on our website, we’ll be sending out a targeted message to teachers.

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Here it is!'” Their feedback drove the item decision, and they’ll be among the very first to know. “As quickly as those brand-new Rocketbooks are live on our website, we’ll be sending out a targeted message to teachers,” she says. “We’ll state, ‘Your desire became a reality. Here it is!'” Considering that doubling down on e-mail marketing in Klaviyo, Rocketbook has actually seen a significant shift.

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” So it’s night and day.” “For Q3 versus Q2, our email-attributed revenue was up 2X,” Andie states. “However the harder stuff is actually ensuring that we’re driving retention where we’re having an effect,” Joe says. “We really want to see customers engage and continue to open our emails so that we can continue to educate them about the item.” In the coming months, even more of the default e-mail automation will be updated to match the 5 personas.

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” We’re due for a new product and with it, a brand-new Kickstarter campaign,” Andie states. “So we’re extremely mindful about how we message our email customers since they play such a big part in crowdfunding. We don’t want anybody to unsubscribe leading up to the big news.” The key to keeping subscribers from leaving? Targeted email messaging, based on their persona and actions.

” We wish to have super-engaged customers for when we introduce brand-new products.” At the end of the day, strong relationships with customers are an essential part of Rocketbook’s business model, and Klaviyo is there to support that. “We’re investing really deeply in getting in touch with our consumers,” Joe says. “And we’re doing it in a method that our company believe no other company in our market is doing it. Smart Notebook Manual.”.

At initially, you might discover yourself treating Rocketbook like you would any other note pad, however with a little imagination and some assistance from the Rocketbook for Educators page, you’ll find lots of motivation for class usage. Scan your class or meeting notes, and send them immediately to a class folder, missing students, or your associates.

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To promote creativity and have a little enjoyable, obstacle students to send numerous sketches of a book character or popular historical figure to develop animated GIFs. While the website offers bulk discount rates for teachers, providing Rocketbooks for every student can get pricey. Trainees can access the website’s complimentary downloadable pages and scan them to their devices.

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Understand that some students will be reluctant to remove their notes, particularly if they aren’t tracking where they have actually sent each one. Educators can support trainees in establishing their locations, establishing sound organizational abilities. Keep some additional cloths and spray bottles convenient if students are going to utilize Rocketbooks in class.

Also, students might discover that if they leave notes more than a few days, they’ll leave ghost text when erased, so it’s probably better to clean pages tidy earlier rather than later on. Continue reading Show less (Smart Notebook Manual).

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We use note pads so typically for school that we don’t often think about how they could be improved. For many, any old 75 cent note pad will do, however this year I tried a recyclable note pad, the Rocketbook Everlast, and it has made my life so much simpler. Listed for $34 on the Rocketbook site, the most apparent feature of this notebook is that it has less than 40 pages.

 

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