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” We were actually able to sneak in a couple of fun holiday shopping questions into that survey too, so it’s really timely and topical.” And what they discovered will be available in helpful for vacation marketing. “In addition to our customers’ profession, we also understand if they like to buy themselves during the holiday,” Andie says.
We understand if they enjoy cyber weekend offers, and we know if they don’t go shopping at all during the vacation so we can exclude them from sends.” All told, more than 50% of Rocketbook’s active email subscribers have already self-identified into one of their personas. Smart Notebook For Free. While Rocketbook continues their efforts to drive that number up, the information they have is currently showing useful.
This includes both new signups in addition to existing customers self-identifying as teachers. Rocketbook now sends out members of this group material targeted to their interests. E-mails concentrate on class applications for Rocketbook, in addition to info and resources from Rocketbook’s own education professional. “We’ve done some screening for each of the groups, and we found that there are certain keywords that resonate more with each personality,” Andie says.
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With distinct distinctions between the groups, they can utilize this knowledge to keep open rates high. Rocketbook messages users based upon the actions they take and the personas they select. However it doesn’t stop there: they also want to hear back from them. When a user has been utilizing the app for a week, they automatically receive a Klaviyo email with an NPS survey.
” Then we utilize Zapier to send that info into our dashboard.” The team categorizes that feedback by personality for big-picture insights. They also scrutinize it for immediate problems they can solve for their consumers. “We’ll see people state, ‘I don’t believe I got a pen in the plan.’ Then we say, ‘Darn it! We need to fix that issue right now.
The chances extend from the retail experience all the way through the app use. “The connection advantage that we have with our customer drives everything from marketing to products and new creations,” Joe states. “We constantly use customer feedback to drive item and functional enhancements. The engagement we get from our Klaviyo e-mails offers us a whole stream of input that we have actually structured our company around.” One example of this feedback driven by a specific Rocketbook user personality: educators.
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” We have a new lined version of our Rocketbook pages coming out prior to completion of the year,” Andie includes, “This was specifically asked for by an overwhelming variety of our educators They asked and they will receive!” “As quickly as those new Rocketbooks are live on our site, we’ll be sending out a targeted message to teachers.
Here it is!'” Their feedback drove the item choice, and they’ll be among the very first to know. “As quickly as those brand-new Rocketbooks are live on our website, we’ll be sending a targeted message to teachers,” she states. “We’ll state, ‘Your desire came to life. Here it is!'” Considering that doubling down on email marketing in Klaviyo, Rocketbook has seen a substantial shift.
” So it’s night and day.” “For Q3 versus Q2, our email-attributed revenue was up 2X,” Andie says. “However the harder stuff is in fact ensuring that we’re driving retention where we’re having an impact,” Joe says. “We truly want to see consumers engage and continue to open our emails so that we can continue to educate them about the item.” In the coming months, a lot more of the default email automation will be upgraded to match the 5 personas.
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” We’re due for a new product and with it, a new Kickstarter project,” Andie states. “So we’re very careful about how we message our email customers because they play such a huge part in crowdfunding. We don’t want anybody to unsubscribe leading up to the big news.” The key to keeping subscribers from leaving? Targeted e-mail messaging, based upon their personality and actions.
” We want to have super-engaged consumers for when we launch brand-new products.” At the end of the day, strong relationships with consumers are an essential part of Rocketbook’s organization model, and Klaviyo exists to support that. “We’re investing really deeply in getting in touch with our consumers,” Joe says. “And we’re doing it in a manner that our company believe no other company in our market is doing it. Smart Notebook For Free.”.
At initially, you might discover yourself dealing with Rocketbook like you would any other notebook, however with a little imagination and some aid from the Rocketbook for Educators page, you’ll discover great deals of motivation for classroom use. Scan your class or conference notes, and send them quickly to a class folder, absent trainees, or your coworkers.
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To promote creativity and have a little fun, challenge students to send numerous sketches of a book character or well-known historic figure to develop animated GIFs. While the site offers bulk discount rates for educators, offering Rocketbooks for every student can get pricey. Students can access the site’s complimentary downloadable pages and scan them to their devices.
Understand that some students will be hesitant to remove their notes, specifically if they aren’t tracking where they have actually sent out every one. Teachers can support students in establishing their locations, developing sound organizational abilities. Keep some extra fabrics and spray bottles handy if trainees are going to use Rocketbooks in class.
Likewise, trainees may find that if they leave notes more than a couple of days, they’ll leave ghost text when removed, so it’s probably much better to wipe pages clean quicker instead of later. Continue reading Show less (Smart Notebook For Free).
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We utilize note pads so typically for school that we don’t frequently consider how they could be improved. For lots of, any old 75 cent notebook will do, but this year I tried a multiple-use notebook, the Rocketbook Everlast, and it has made my life so much simpler. Noted for $34 on the Rocketbook website, the most obvious feature of this notebook is that it has less than 40 pages.
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