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” We were in fact able to sneak in a few enjoyable vacation shopping questions into that study too, so it’s extremely timely and topical.” And what they learned will be available in helpful for vacation marketing. “Along with our subscribers’ profession, we also know if they like to look for themselves throughout the holiday,” Andie says.

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We know if they enjoy cyber weekend deals, and we understand if they don’t go shopping at all throughout the vacation so we can omit them from sends out.” All informed, more than 50% of Rocketbook’s active e-mail subscribers have currently self-identified into one of their personas. Smart Notebook Drivers. While Rocketbook continues their efforts to drive that number up, the data they have is already showing helpful.

This includes both new signups as well as existing customers self-identifying as teachers. Rocketbook now sends members of this group material targeted to their interests. Emails focus on class applications for Rocketbook, together with info and resources from Rocketbook’s own education expert. “We have actually done some testing for each of the groups, and we discovered that there are certain keywords that resonate more with each persona,” Andie states.

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With distinct differences between the groups, they can utilize this knowledge to keep open rates high. Rocketbook messages users based upon the actions they take and the personalities they choose. However it does not stop there: they also want to hear back from them. As soon as a user has been using the app for a week, they instantly get a Klaviyo email with an NPS survey.

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” Then we use Zapier to send out that details into our dashboard.” The team categorizes that feedback by persona for big-picture insights. They likewise scrutinize it for immediate issues they can deal with for their consumers. “We’ll see people state, ‘I do not believe I got a pen in the package.’ Then we say, ‘Darn it! We need to repair that issue today.

The opportunities extend from the retail experience all the method through the app functionality. “The connectivity advantage that we have with our consumer drives everything from marketing to items and new inventions,” Joe says. “We constantly use customer feedback to drive item and operational enhancements. The engagement we receive from our Klaviyo e-mails gives us a whole stream of input that we’ve structured our company around.” One example of this feedback driven by a specific Rocketbook user personality: teachers.

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” We have actually a brand-new lined version of our Rocketbook pages coming out prior to completion of the year,” Andie adds, “This was particularly requested by a frustrating number of our educators They asked and they will receive!” “As quickly as those brand-new Rocketbooks are live on our website, we’ll be sending out a targeted message to educators.

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Here it is!'” Their feedback drove the item decision, and they’ll be among the first to understand. “As quickly as those brand-new Rocketbooks are live on our site, we’ll be sending a targeted message to educators,” she says. “We’ll state, ‘Your desire became a reality. Here it is!'” Given that doubling down on email marketing in Klaviyo, Rocketbook has actually seen a considerable shift.

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” So it’s night and day.” “For Q3 versus Q2, our email-attributed earnings was up 2X,” Andie states. “But the harder things is really ensuring that we’re driving retention where we’re having an impact,” Joe says. “We truly desire to see clients engage and continue to open our e-mails so that we can continue to inform them about the item.” In the coming months, much more of the default email automation will be upgraded to match the 5 personalities.

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” We’re due for a brand-new item and with it, a new Kickstarter project,” Andie states. “So we’re really careful about how we message our e-mail customers because they play such a big part in crowdfunding. We don’t want anyone to unsubscribe leading up to the big news.” The key to keeping customers from leaving? Targeted e-mail messaging, based on their personality and actions.

” We desire to have super-engaged consumers for when we launch brand-new products.” At the end of the day, strong relationships with customers are an important part of Rocketbook’s service model, and Klaviyo is there to support that. “We’re investing very deeply in getting in touch with our customers,” Joe says. “And we’re doing it in such a way that we think no other business in our industry is doing it. Smart Notebook Drivers.”.

At first, you might find yourself dealing with Rocketbook like you would any other notebook, but with a little creativity and some assistance from the Rocketbook for Educators page, you’ll find lots of motivation for class usage. Scan your class or conference notes, and send them immediately to a class folder, absent trainees, or your associates.

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To promote creativity and have a little enjoyable, challenge trainees to submit several sketches of a book character or popular historic figure to create animated GIFs. While the website uses bulk discount rates for teachers, offering Rocketbooks for every student can get costly. Students can access the site’s free downloadable pages and scan them to their gadgets.

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Be mindful that some trainees will be reluctant to eliminate their notes, particularly if they aren’t tracking where they’ve sent out every one. Educators can support trainees in setting up their destinations, developing sound organizational skills. Keep some extra fabrics and spray bottles handy if trainees are going to utilize Rocketbooks in class.

Likewise, students might find that if they leave notes more than a couple of days, they’ll leave ghost text when eliminated, so it’s most likely better to clean pages clean sooner instead of later. Continue reading Show less (Smart Notebook Drivers).

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We use note pads so typically for school that we don’t frequently think of how they might be enhanced. For lots of, any old 75 cent note pad will do, but this year I tried a reusable note pad, the Rocketbook Everlast, and it has made my life a lot simpler. Listed for $34 on the Rocketbook website, the most obvious feature of this note pad is that it has less than 40 pages.

 

Smart Notebook Drivers

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