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” We were really able to sneak in a few fun holiday shopping concerns into that survey too, so it’s extremely timely and topical.” And what they found out will come in convenient for vacation marketing. “In addition to our customers’ profession, we also understand if they like to shop for themselves during the vacation,” Andie says.

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We understand if they like cyber weekend offers, and we know if they don’t go shopping at all during the holiday so we can omit them from sends.” All told, more than 50% of Rocketbook’s active email customers have currently self-identified into one of their personas. Smart Notebook 2. While Rocketbook continues their efforts to drive that number up, the data they have is currently proving beneficial.

This consists of both brand-new signups as well as existing customers self-identifying as educators. Rocketbook now sends out members of this group content targeted to their interests. Emails focus on classroom applications for Rocketbook, along with details and resources from Rocketbook’s own education professional. “We’ve done some screening for each of the groups, and we found that there are particular keywords that resonate more with each personality,” Andie states.

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With unique distinctions between the groups, they can leverage this knowledge to keep open rates high. Rocketbook messages users based upon the actions they take and the personas they select. But it does not stop there: they likewise want to hear back from them. Once a user has been utilizing the app for a week, they instantly receive a Klaviyo email with an NPS survey.

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” Then we use Zapier to send that information into our control panel.” The team categorizes that feedback by persona for big-picture insights. They also inspect it for immediate concerns they can resolve for their consumers. “We’ll see individuals state, ‘I do not believe I got a pen in the package.’ Then we say, ‘Darn it! We require to repair that problem right now.

The opportunities extend from the retail experience all the method through the app functionality. “The connection benefit that we have with our consumer drives whatever from marketing to products and new creations,” Joe states. “We continuously utilize client feedback to drive product and operational enhancements. The engagement we get from our Klaviyo e-mails provides us an entire stream of input that we’ve structured our business around.” One example of this feedback driven by a specific Rocketbook user persona: teachers.

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” We have a brand-new lined variation of our Rocketbook pages coming out before completion of the year,” Andie adds, “This was specifically requested by a frustrating number of our educators They asked and they shall get!” “As soon as those new Rocketbooks are live on our site, we’ll be sending out a targeted message to teachers.

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Here it is!'” Their feedback drove the product choice, and they’ll be among the first to understand. “As quickly as those new Rocketbooks are live on our website, we’ll be sending a targeted message to teachers,” she states. “We’ll say, ‘Your dream came real. Here it is!'” Since doubling down on e-mail marketing in Klaviyo, Rocketbook has actually seen a substantial shift.

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” So it’s night and day.” “For Q3 versus Q2, our email-attributed revenue was up 2X,” Andie says. “But the harder stuff is in fact ensuring that we’re driving retention where we’re having an impact,” Joe states. “We actually wish to see clients engage and continue to open our e-mails so that we can continue to inform them about the product.” In the coming months, much more of the default email automation will be updated to match the 5 personalities.

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” We’re due for a new item and with it, a new Kickstarter campaign,” Andie states. “So we’re very careful about how we message our e-mail customers due to the fact that they play such a substantial part in crowdfunding. We don’t want anyone to unsubscribe leading up to the big news.” The secret to keeping customers from leaving? Targeted e-mail messaging, based on their persona and actions.

” We desire to have super-engaged clients for when we launch new products.” At the end of the day, strong relationships with customers are an important part of Rocketbook’s service model, and Klaviyo is there to support that. “We’re investing really deeply in getting in touch with our consumers,” Joe says. “And we’re doing it in a method that we believe no other company in our market is doing it. Smart Notebook 2.”.

In the beginning, you may find yourself dealing with Rocketbook like you would any other notebook, but with a little imagination and some assistance from the Rocketbook for Educators page, you’ll discover lots of motivation for class use. Scan your class or conference notes, and send them quickly to a class folder, missing trainees, or your associates.

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To promote imagination and have a little fun, difficulty students to send a number of sketches of a book character or popular historical figure to create animated GIFs. While the website uses bulk discount rates for educators, providing Rocketbooks for every student can get expensive. Students can access the website’s complimentary downloadable pages and scan them to their devices.

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Understand that some students will be hesitant to erase their notes, particularly if they aren’t tracking where they have actually sent out each one. Teachers can support trainees in establishing their locations, establishing sound organizational skills. Keep some extra cloths and spray bottles helpful if trainees are going to utilize Rocketbooks in class.

Also, students may find that if they leave notes more than a few days, they’ll leave ghost text when eliminated, so it’s probably better to clean pages tidy sooner instead of later. Continue reading Show less (Smart Notebook 2).

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We use note pads so often for school that we do not frequently consider how they might be enhanced. For many, any old 75 cent note pad will do, however this year I attempted a reusable notebook, the Rocketbook Everlast, and it has actually made my life a lot easier. Noted for $34 on the Rocketbook website, the most obvious feature of this note pad is that it has fewer than 40 pages.

 

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