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” We were really able to sneak in a few enjoyable vacation shopping questions into that survey too, so it’s extremely timely and topical.” And what they learned will come in handy for holiday marketing. “Together with our subscribers’ occupation, we also understand if they like to purchase themselves throughout the vacation,” Andie says.

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We understand if they like cyber weekend offers, and we understand if they don’t patronize all during the holiday so we can exclude them from sends out.” All informed, more than 50% of Rocketbook’s active email subscribers have currently self-identified into one of their personalities. Smart Notebook 16 Download. While Rocketbook continues their efforts to drive that number up, the information they have is already showing useful.

This consists of both new signups as well as existing customers self-identifying as teachers. Rocketbook now sends out members of this group material targeted to their interests. E-mails focus on classroom applications for Rocketbook, along with information and resources from Rocketbook’s own education expert. “We’ve done some screening for each of the groups, and we found that there are certain keywords that resonate more with each personality,” Andie states.

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With unique differences in between the groups, they can take advantage of this understanding to keep open rates high. Rocketbook messages users based upon the actions they take and the personas they pick. However it does not stop there: they also wish to hear back from them. As soon as a user has actually been using the app for a week, they immediately get a Klaviyo email with an NPS study.

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” Then we use Zapier to send out that info into our dashboard.” The team categorizes that feedback by persona for big-picture insights. They also scrutinize it for instant concerns they can solve for their customers. “We’ll see people say, ‘I do not think I got a pen in the package.’ Then we say, ‘Darn it! We need to repair that problem right now.

The chances extend from the retail experience all the method through the app functionality. “The connection advantage that we have with our customer drives whatever from marketing to items and new innovations,” Joe states. “We continually use consumer feedback to drive product and operational improvements. The engagement we receive from our Klaviyo emails provides us a whole stream of input that we’ve structured our company around.” One example of this feedback driven by a particular Rocketbook user persona: educators.

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” We have a new lined version of our Rocketbook pages coming out before the end of the year,” Andie includes, “This was particularly requested by a frustrating number of our teachers They asked and they shall get!” “As quickly as those brand-new Rocketbooks are live on our website, we’ll be sending out a targeted message to teachers.

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Here it is!'” Their feedback drove the item decision, and they’ll be among the very first to understand. “As quickly as those new Rocketbooks are live on our site, we’ll be sending a targeted message to educators,” she says. “We’ll state, ‘Your dream came to life. Here it is!'” Considering that doubling down on e-mail marketing in Klaviyo, Rocketbook has seen a significant shift.

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” So it’s night and day.” “For Q3 versus Q2, our email-attributed revenue was up 2X,” Andie says. “But the harder stuff is really making sure that we’re driving retention where we’re having an effect,” Joe says. “We truly wish to see clients engage and continue to open our emails so that we can continue to inform them about the item.” In the coming months, much more of the default e-mail automation will be updated to match the 5 personas.

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” We’re due for a new product and with it, a new Kickstarter project,” Andie says. “So we’re extremely cautious about how we message our e-mail customers since they play such a substantial part in crowdfunding. We don’t want anyone to unsubscribe leading up to the big news.” The secret to keeping customers from leaving? Targeted e-mail messaging, based on their personality and actions.

” We desire to have super-engaged consumers for when we release brand-new items.” At the end of the day, strong relationships with consumers are an important part of Rocketbook’s service design, and Klaviyo is there to support that. “We’re investing very deeply in getting in touch with our consumers,” Joe says. “And we’re doing it in a manner that we believe no other company in our market is doing it. Smart Notebook 16 Download.”.

In the beginning, you might discover yourself dealing with Rocketbook like you would any other note pad, but with a little imagination and some aid from the Rocketbook for Educators page, you’ll discover great deals of motivation for class use. Scan your class or meeting notes, and send them instantly to a class folder, missing students, or your coworkers.

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To promote creativity and have a little fun, challenge trainees to send several sketches of a book character or well-known historical figure to produce animated GIFs. While the website uses bulk discounts for teachers, providing Rocketbooks for each trainee can get expensive. Trainees can access the site’s free downloadable pages and scan them to their gadgets.

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Be mindful that some students will be hesitant to remove their notes, particularly if they aren’t tracking where they’ve sent out each one. Teachers can support students in setting up their locations, developing sound organizational skills. Keep some additional cloths and spray bottles convenient if students are going to use Rocketbooks in class.

Likewise, students might discover that if they leave notes more than a couple of days, they’ll leave ghost text when removed, so it’s probably better to clean pages clean quicker rather than later on. Continue reading Show less (Smart Notebook 16 Download).

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We use notebooks so often for school that we do not frequently consider how they could be improved. For many, any old 75 cent notebook will do, but this year I tried a reusable note pad, the Rocketbook Everlast, and it has actually made my life a lot easier. Listed for $34 on the Rocketbook website, the most apparent feature of this notebook is that it has fewer than 40 pages.

 

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