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” We were actually able to slip in a few enjoyable holiday shopping questions into that study too, so it’s really timely and topical.” And what they learned will can be found in handy for holiday marketing. “Together with our subscribers’ occupation, we also know if they like to shop for themselves during the vacation,” Andie says.

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We understand if they like cyber weekend offers, and we understand if they don’t go shopping at all during the holiday so we can omit them from sends.” All informed, more than 50% of Rocketbook’s active e-mail subscribers have currently self-identified into among their personalities. Online Smart Notebook. While Rocketbook continues their efforts to drive that number up, the information they have is currently showing helpful.

This includes both new signups as well as existing customers self-identifying as teachers. Rocketbook now sends out members of this group content targeted to their interests. Emails focus on class applications for Rocketbook, along with info and resources from Rocketbook’s own education professional. “We have actually done some screening for each of the groups, and we found that there are specific keywords that resonate more with each personality,” Andie says.

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With distinct differences in between the groups, they can leverage this knowledge to keep open rates high. Rocketbook messages users based upon the actions they take and the personalities they choose. But it doesn’t stop there: they likewise want to hear back from them. When a user has been utilizing the app for a week, they automatically get a Klaviyo email with an NPS survey.

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” Then we use Zapier to send that details into our dashboard.” The team categorizes that feedback by personality for big-picture insights. They likewise inspect it for instant problems they can solve for their customers. “We’ll see people state, ‘I don’t believe I got a pen in the package.’ Then we say, ‘Darn it! We need to repair that issue right now.

The chances extend from the retail experience all the method through the app use. “The connectivity advantage that we have with our client drives everything from marketing to items and new inventions,” Joe states. “We continually utilize customer feedback to drive item and functional enhancements. The engagement we receive from our Klaviyo emails provides us a whole stream of input that we’ve structured our business around.” One example of this feedback driven by a particular Rocketbook user personality: teachers.

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” We have actually a new lined version of our Rocketbook pages coming out prior to completion of the year,” Andie includes, “This was particularly requested by a frustrating variety of our educators They asked and they shall receive!” “As quickly as those new Rocketbooks are live on our website, we’ll be sending out a targeted message to teachers.

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Here it is!'” Their feedback drove the item choice, and they’ll be amongst the very first to know. “As quickly as those new Rocketbooks are live on our site, we’ll be sending a targeted message to teachers,” she says. “We’ll say, ‘Your desire became a reality. Here it is!'” Given that doubling down on e-mail marketing in Klaviyo, Rocketbook has seen a considerable shift.

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” So it’s night and day.” “For Q3 versus Q2, our email-attributed revenue was up 2X,” Andie says. “But the more difficult things is in fact ensuring that we’re driving retention where we’re having an impact,” Joe states. “We truly desire to see clients engage and continue to open our e-mails so that we can continue to educate them about the item.” In the coming months, a lot more of the default email automation will be updated to match the 5 personalities.

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” We’re due for a brand-new product and with it, a new Kickstarter campaign,” Andie says. “So we’re really mindful about how we message our email subscribers because they play such a big part in crowdfunding. We don’t desire anyone to unsubscribe leading up to the huge news.” The secret to keeping subscribers from leaving? Targeted email messaging, based on their personality and actions.

” We want to have super-engaged consumers for when we release new items.” At the end of the day, strong relationships with clients are an essential part of Rocketbook’s service model, and Klaviyo is there to support that. “We’re investing extremely deeply in connecting with our consumers,” Joe states. “And we’re doing it in a way that we think no other business in our market is doing it. Online Smart Notebook.”.

In the beginning, you may discover yourself dealing with Rocketbook like you would any other note pad, however with a little creativity and some aid from the Rocketbook for Educators page, you’ll discover lots of inspiration for class usage. Scan your class or meeting notes, and send them immediately to a class folder, absent trainees, or your coworkers.

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To promote creativity and have a little fun, obstacle students to send several sketches of a book character or popular historic figure to create animated GIFs. While the website uses bulk discounts for educators, offering Rocketbooks for each student can get pricey. Trainees can access the site’s complimentary downloadable pages and scan them to their devices.

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Know that some students will be hesitant to remove their notes, particularly if they aren’t tracking where they’ve sent each one. Educators can support trainees in setting up their destinations, establishing sound organizational abilities. Keep some extra fabrics and spray bottles useful if students are going to use Rocketbooks in class.

Likewise, trainees might discover that if they leave notes more than a few days, they’ll leave behind ghost text when erased, so it’s probably much better to wipe pages clean earlier instead of later on. Continue reading Show less (Online Smart Notebook).

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We use note pads so frequently for school that we do not often think about how they could be enhanced. For many, any old 75 cent note pad will do, however this year I tried a multiple-use notebook, the Rocketbook Everlast, and it has made my life a lot simpler. Listed for $34 on the Rocketbook website, the most apparent feature of this note pad is that it has less than 40 pages.

 

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