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” We were in fact able to sneak in a few fun vacation shopping concerns into that survey too, so it’s extremely prompt and topical.” And what they discovered will come in convenient for holiday marketing. “Together with our customers’ occupation, we also know if they like to shop for themselves throughout the vacation,” Andie says.

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We understand if they love cyber weekend deals, and we understand if they do not patronize all during the vacation so we can omit them from sends.” All informed, more than 50% of Rocketbook’s active email subscribers have already self-identified into one of their personas. Download Smart Notebook 16. While Rocketbook continues their efforts to drive that number up, the data they have is already proving useful.

This consists of both brand-new signups as well as existing customers self-identifying as educators. Rocketbook now sends members of this group content targeted to their interests. Emails concentrate on class applications for Rocketbook, along with details and resources from Rocketbook’s own education expert. “We’ve done some testing for each of the groups, and we found that there are specific keywords that resonate more with each personality,” Andie says.

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With distinct differences between the groups, they can take advantage of this understanding to keep open rates high. Rocketbook messages users based on the actions they take and the personalities they pick. However it doesn’t stop there: they likewise wish to hear back from them. When a user has actually been using the app for a week, they automatically receive a Klaviyo email with an NPS study.

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” Then we use Zapier to send out that info into our dashboard.” The team classifies that feedback by persona for big-picture insights. They also inspect it for instant concerns they can fix for their consumers. “We’ll see individuals state, ‘I do not believe I got a pen in the package.’ Then we say, ‘Darn it! We require to fix that problem right now.

The chances extend from the retail experience all the way through the app functionality. “The connectivity advantage that we have with our customer drives whatever from marketing to products and new developments,” Joe says. “We constantly use client feedback to drive item and functional improvements. The engagement we obtain from our Klaviyo emails gives us a whole stream of input that we have actually structured our company around.” One example of this feedback driven by a particular Rocketbook user personality: teachers.

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” We have a new lined version of our Rocketbook pages coming out before the end of the year,” Andie includes, “This was particularly asked for by a frustrating number of our teachers They asked and they will receive!” “As quickly as those new Rocketbooks are live on our site, we’ll be sending a targeted message to educators.

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Here it is!'” Their feedback drove the product choice, and they’ll be among the very first to understand. “As quickly as those new Rocketbooks are live on our site, we’ll be sending a targeted message to educators,” she states. “We’ll say, ‘Your desire became a reality. Here it is!'” Since doubling down on e-mail marketing in Klaviyo, Rocketbook has actually seen a significant shift.

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” So it’s night and day.” “For Q3 versus Q2, our email-attributed revenue was up 2X,” Andie states. “But the more difficult things is actually making certain that we’re driving retention where we’re having an impact,” Joe says. “We truly wish to see clients engage and continue to open our e-mails so that we can continue to educate them about the product.” In the coming months, a lot more of the default e-mail automation will be updated to match the 5 personalities.

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” We’re due for a new item and with it, a new Kickstarter campaign,” Andie states. “So we’re really careful about how we message our email subscribers because they play such a big part in crowdfunding. We don’t desire anyone to unsubscribe leading up to the big news.” The secret to keeping subscribers from leaving? Targeted email messaging, based upon their personality and actions.

” We desire to have super-engaged customers for when we release new items.” At the end of the day, strong relationships with customers are an important part of Rocketbook’s service model, and Klaviyo is there to support that. “We’re investing very deeply in linking with our clients,” Joe says. “And we’re doing it in a way that our company believe no other company in our industry is doing it. Download Smart Notebook 16.”.

Initially, you may discover yourself treating Rocketbook like you would any other note pad, however with a little imagination and some assistance from the Rocketbook for Educators page, you’ll discover great deals of motivation for classroom usage. Scan your class or conference notes, and send them instantly to a class folder, absent trainees, or your colleagues.

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To promote imagination and have a little enjoyable, obstacle students to send a number of sketches of a book character or well-known historic figure to produce animated GIFs. While the website uses bulk discount rates for teachers, providing Rocketbooks for every single trainee can get costly. Students can access the website’s free downloadable pages and scan them to their devices.

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Know that some students will be reluctant to erase their notes, particularly if they aren’t tracking where they’ve sent every one. Educators can support trainees in establishing their locations, developing sound organizational skills. Keep some additional fabrics and spray bottles helpful if trainees are going to utilize Rocketbooks in class.

Likewise, trainees might find that if they leave notes more than a few days, they’ll leave behind ghost text when eliminated, so it’s probably better to wipe pages tidy earlier rather than later on. Continue reading Show less (Download Smart Notebook 16).

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We utilize notebooks so frequently for school that we do not often think of how they could be enhanced. For many, any old 75 cent notebook will do, but this year I attempted a multiple-use note pad, the Rocketbook Everlast, and it has made my life so much simpler. Listed for $34 on the Rocketbook site, the most obvious feature of this notebook is that it has fewer than 40 pages.

 

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