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” We were really able to sneak in a couple of enjoyable vacation shopping questions into that survey too, so it’s really prompt and topical.” And what they learned will be available in handy for vacation marketing. “In addition to our customers’ profession, we also know if they like to look for themselves during the holiday,” Andie states.

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We know if they enjoy cyber weekend offers, and we understand if they do not go shopping at all throughout the holiday so we can exclude them from sends.” All informed, more than 50% of Rocketbook’s active email customers have currently self-identified into one of their personas. Download Smart Notebook 14. While Rocketbook continues their efforts to drive that number up, the information they have is currently proving beneficial.

This includes both brand-new signups as well as existing subscribers self-identifying as teachers. Rocketbook now sends members of this group material targeted to their interests. Emails concentrate on classroom applications for Rocketbook, along with info and resources from Rocketbook’s own education specialist. “We have actually done some testing for each of the groups, and we found that there are particular keywords that resonate more with each persona,” Andie states.

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With unique distinctions in between the groups, they can take advantage of this knowledge to keep open rates high. Rocketbook messages users based on the actions they take and the personas they choose. But it does not stop there: they also wish to hear back from them. Once a user has been utilizing the app for a week, they automatically receive a Klaviyo e-mail with an NPS survey.

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” Then we utilize Zapier to send that info into our control panel.” The group categorizes that feedback by persona for big-picture insights. They also scrutinize it for instant issues they can resolve for their clients. “We’ll see people say, ‘I do not think I got a pen in the bundle.’ Then we state, ‘Darn it! We need to repair that problem today.

The opportunities extend from the retail experience all the way through the app usability. “The connection benefit that we have with our consumer drives everything from marketing to products and new developments,” Joe says. “We continuously use client feedback to drive product and operational improvements. The engagement we get from our Klaviyo emails offers us a whole stream of input that we have actually structured our company around.” One example of this feedback driven by a particular Rocketbook user personality: educators.

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” We have actually a brand-new lined version of our Rocketbook pages coming out before the end of the year,” Andie includes, “This was particularly requested by an overwhelming variety of our teachers They asked and they will get!” “As quickly as those brand-new Rocketbooks are live on our site, we’ll be sending out a targeted message to teachers.

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Here it is!'” Their feedback drove the product decision, and they’ll be among the first to understand. “As quickly as those brand-new Rocketbooks are live on our website, we’ll be sending a targeted message to teachers,” she states. “We’ll say, ‘Your wish became a reality. Here it is!'” Because doubling down on email marketing in Klaviyo, Rocketbook has actually seen a considerable shift.

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” So it’s night and day.” “For Q3 versus Q2, our email-attributed revenue was up 2X,” Andie states. “But the more difficult things is really making certain that we’re driving retention where we’re having an effect,” Joe says. “We truly want to see consumers engage and continue to open our e-mails so that we can continue to educate them about the product.” In the coming months, a lot more of the default e-mail automation will be upgraded to match the 5 personas.

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” We’re due for a brand-new product and with it, a new Kickstarter campaign,” Andie says. “So we’re very careful about how we message our e-mail subscribers because they play such a huge part in crowdfunding. We don’t desire anyone to unsubscribe leading up to the big news.” The key to keeping customers from leaving? Targeted email messaging, based upon their persona and actions.

” We wish to have super-engaged customers for when we launch brand-new products.” At the end of the day, strong relationships with consumers are an important part of Rocketbook’s organization model, and Klaviyo is there to support that. “We’re investing extremely deeply in getting in touch with our consumers,” Joe states. “And we’re doing it in a manner that we believe no other company in our market is doing it. Download Smart Notebook 14.”.

At initially, you may find yourself dealing with Rocketbook like you would any other note pad, but with a little imagination and some aid from the Rocketbook for Educators page, you’ll discover lots of inspiration for class use. Scan your class or meeting notes, and send them quickly to a class folder, missing trainees, or your associates.

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To promote creativity and have a little fun, obstacle trainees to submit a number of sketches of a book character or well-known historical figure to create animated GIFs. While the website uses bulk discount rates for educators, supplying Rocketbooks for every single trainee can get costly. Students can access the website’s totally free downloadable pages and scan them to their gadgets.

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Know that some students will be reluctant to remove their notes, especially if they aren’t tracking where they’ve sent out every one. Teachers can support students in establishing their locations, developing sound organizational skills. Keep some extra fabrics and spray bottles convenient if trainees are going to utilize Rocketbooks in class.

Also, trainees might find that if they leave notes more than a few days, they’ll leave behind ghost text when erased, so it’s most likely much better to wipe pages tidy sooner rather than later. Continue reading Program less (Download Smart Notebook 14).

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We use notebooks so frequently for school that we do not often think of how they could be enhanced. For lots of, any old 75 cent note pad will do, however this year I tried a recyclable note pad, the Rocketbook Everlast, and it has made my life a lot easier. Noted for $34 on the Rocketbook website, the most obvious feature of this note pad is that it has fewer than 40 pages.

 

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