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” We were in fact able to sneak in a couple of fun vacation shopping questions into that survey too, so it’s very timely and topical.” And what they found out will can be found in helpful for vacation marketing. “Along with our customers’ profession, we also understand if they like to buy themselves throughout the holiday,” Andie says.

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We know if they love cyber weekend offers, and we understand if they don’t go shopping at all during the vacation so we can exclude them from sends.” All told, more than 50% of Rocketbook’s active e-mail subscribers have already self-identified into one of their personalities. Download Smart Notebook 10 Free Trial. While Rocketbook continues their efforts to drive that number up, the data they have is currently proving beneficial.

This consists of both new signups along with existing customers self-identifying as teachers. Rocketbook now sends out members of this group content targeted to their interests. E-mails focus on class applications for Rocketbook, along with info and resources from Rocketbook’s own education expert. “We’ve done some screening for each of the groups, and we discovered that there are particular keywords that resonate more with each persona,” Andie says.

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With distinct distinctions between the groups, they can utilize this understanding to keep open rates high. Rocketbook messages users based upon the actions they take and the personas they select. But it doesn’t stop there: they likewise wish to hear back from them. When a user has been utilizing the app for a week, they instantly get a Klaviyo e-mail with an NPS study.

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” Then we use Zapier to send that information into our dashboard.” The group classifies that feedback by personality for big-picture insights. They likewise inspect it for immediate concerns they can resolve for their clients. “We’ll see individuals say, ‘I do not believe I got a pen in the package.’ Then we state, ‘Darn it! We need to fix that problem right now.

The chances extend from the retail experience all the method through the app use. “The connectivity advantage that we have with our customer drives whatever from marketing to products and new creations,” Joe says. “We continually utilize consumer feedback to drive product and functional improvements. The engagement we obtain from our Klaviyo emails provides us a whole stream of input that we have actually structured our company around.” One example of this feedback driven by a particular Rocketbook user personality: educators.

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” We have a new lined variation of our Rocketbook pages coming out before the end of the year,” Andie includes, “This was specifically requested by an overwhelming number of our teachers They asked and they will receive!” “As quickly as those new Rocketbooks are live on our site, we’ll be sending out a targeted message to teachers.

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Here it is!'” Their feedback drove the product choice, and they’ll be among the very first to understand. “As soon as those new Rocketbooks are live on our site, we’ll be sending a targeted message to educators,” she says. “We’ll state, ‘Your dream came real. Here it is!'” Given that doubling down on email marketing in Klaviyo, Rocketbook has seen a substantial shift.

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” So it’s night and day.” “For Q3 versus Q2, our email-attributed earnings was up 2X,” Andie says. “However the more difficult stuff is actually ensuring that we’re driving retention where we’re having an effect,” Joe says. “We really want to see clients engage and continue to open our e-mails so that we can continue to inform them about the item.” In the coming months, a lot more of the default email automation will be updated to match the 5 personalities.

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” We’re due for a brand-new item and with it, a new Kickstarter campaign,” Andie says. “So we’re very mindful about how we message our e-mail subscribers due to the fact that they play such a big part in crowdfunding. We don’t want anybody to unsubscribe leading up to the huge news.” The key to keeping subscribers from leaving? Targeted email messaging, based on their persona and actions.

” We wish to have super-engaged clients for when we release new products.” At the end of the day, strong relationships with customers are an integral part of Rocketbook’s business model, and Klaviyo exists to support that. “We’re investing very deeply in connecting with our clients,” Joe states. “And we’re doing it in a manner that we think no other company in our market is doing it. Download Smart Notebook 10 Free Trial.”.

At initially, you may discover yourself dealing with Rocketbook like you would any other notebook, however with a little creativity and some aid from the Rocketbook for Educators page, you’ll find lots of motivation for classroom usage. Scan your class or meeting notes, and send them immediately to a class folder, missing trainees, or your associates.

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To promote creativity and have a little fun, challenge trainees to submit a number of sketches of a book character or famous historic figure to produce animated GIFs. While the website uses bulk discounts for teachers, providing Rocketbooks for every student can get pricey. Students can access the website’s free downloadable pages and scan them to their devices.

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Understand that some students will be hesitant to eliminate their notes, specifically if they aren’t tracking where they’ve sent each one. Educators can support students in setting up their locations, establishing sound organizational skills. Keep some additional cloths and spray bottles handy if students are going to use Rocketbooks in class.

Also, trainees may discover that if they leave notes more than a few days, they’ll leave behind ghost text when removed, so it’s most likely much better to clean pages clean earlier rather than later. Continue reading Show less (Download Smart Notebook 10 Free Trial).

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We utilize note pads so typically for school that we do not frequently consider how they could be improved. For numerous, any old 75 cent note pad will do, but this year I tried a multiple-use note pad, the Rocketbook Everlast, and it has actually made my life a lot simpler. Noted for $34 on the Rocketbook site, the most apparent function of this notebook is that it has less than 40 pages.

 

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